When I first heard that Piratz Tavern had been re-branded as "Corporate Bar and Grill", I thought there must be some mistake. In the era of the Occupy movement, could you pick a less off-putting theme for a business located in a fairly liberal locale like Silver Spring? How about the TaliBar?
Despite my skepticism, the new signage revealed last night confirmed this rumor:
I understand that perhaps a pirate-themed bar wasn't viable in the long run, and the place wouldn't have made it on Bar Rescue were some sort of change not needed, but I can't think of a way they could have possibly alienated their current customer base more than this. It's as if the bar was unsuspectingly featured on Punk'd instead of Bar Rescue. Perhaps there is a level of irony involved here that my non-mustachioed self can't possibly comprehend.
Unsurprisingly, some of their (former) customers aren't too pleased, based on yet-to-be-deleted comments on Piratz's Facebook page:
Anyway, they had their soft opening last night, during which the "reveal" portion of the Bar Rescue episode was filmed. Thayeravenue.com has some photos taken last night of the bar's exterior and of the rear patio.
And here's a shot of Corporate's menu, taken by Twitter user @Fedinsider:
While I don't fully comprehend the new strategy, I do hope it works out for them. I want to see local Silver Spring businesses succeed.
One bit of advice to the owners, however: it is not advisable to send angry emails to local blogs demanding that they take down posts that simply convey (accurate) information that was posted on the businesses' official Facebook page. You could always just ask nicely if you have a legitimate reason for your request.
UPDATE: I highly recommend reading the comments left on a Facebook group established this weekend by displaced Piratz Tavern customers. (Note that you'll need a Facebook account to access the page.)