Friday, November 18, 2011

Dawn of A New Age of Reason to Take Place Across from Fenton Street Parking Garage

Skeptical? I assure you it's absolutely true - I read it on the Internet. Specifically, I discovered this astounding news on the website for the under-construction Citron apartments.


The following is from the site, and is best read using the voice of the late, great, Don LaFontaine:
There was a time when people held salons, intimate gatherings of literary, artistic and cultural movers and shakers. At Citron, that era is back, in all its creative glory. Citron is an intimate counterpoint to its high-rise neighbors. A haven of serenity and elevated consciousness in the heart of Downtown Silver Spring's never-ending excitement. Amenity-rich, filled with features, green and sustainable, and always forward-thinking.
Clearly, Foulger-Pratt has stumbled upon something incredible here - all that was needed to do to resurrect the spirit of the Parisian salons of the Enlightenment was to design apartment buildings with common areas! We should expect a massive influx into Silver Spring by the world's intellectual elite, many of whom will inevitably be leasing apartments at the Citron as soon as construction is complete.

(Note that the Citron is the successor to the ill-fated Ellsworth Condos, which were billed at the time as being the "last word" in Downtown Silver Spring living.)




23 comments:

Anonymous said...

Epic. How will all the other apt buildings currently under construction ever compete with this website? The answer is they can't.

Vagrarian said...

But will they allow us to host levees? (This levee is not where you take the Chevy; you have people come hang out and talk while you get out of bed and get dressed. Imagine that...)

Isayaah Parker said...

I wonder if there will be retail on the bottom floor facing Ellsworth...

Anonymous said...

Dear God, surely there must have been someone at Foulgere-Pratt to say this silly marketing blather is absurd. They do have a unique selling proposition that they are not a highrise, but that message gets lost in all the fluff that makes the typical 'upscale' renter chuckle. If you build a good product in a good location and manage it well, then all that crap isnt necessary to attract qualified renters. I guess they are worried that they will be competing directly with the highrise apt building under construction on Ripley Street since both will deliver units to the market about the same time.

@isayaah: no retail on the Ellsworth side--at least none of the press releases about this project have ever mentioned retail

Perry said...

I found the website for the 1150 Ripley Street highrise. The apt building will be run by Bozzuto, and continuing with the futuristic sounding names of Galaxy and Citron, this building will be called Solaire. It appears they're shooting for a Spring 2012 opening.

http://www.solaireapts.com/

Mike said...

No retail. The feeling was that there was enough in the downtown blocks nearby.

Isayaah Parker said...

There can never be "enough" retail in downtown silver spring. That's a shame guys. I guess Foulgere-Pratt wanted to preserve the feeling of a residential oasis without the noise of retail customers. But that's some good rent they are missing out on.

Anonymous said...

Gosh, that Solaire website somehow forgot to mention the part about overlooking the homeless shelter.

Anonymous said...

I'm fine with there being no retail at the Citron. It makes sense that retail would stretch North/South on Fenton and Georgia, not further East.

Anonymous said...

I can't imagine more than a couple units could even see the backside of Progress Place, but I'm sure you were just trying to sound like a dumb douchebag anyways. Mission accomplished!

Anonymous said...

There will be a literary salon on the ground floor.

Anonymous said...

I think you read my dumb douchebag comment too literally as it was really about proximity and the monumental marketing challenge facing that building, especially when prospective residents visit.

Anonymous said...

I assumed you weren't being literal, hence the "but I'm sure you were just trying to sound like a dumb douchebag anyways." There's no way many would be threatened by a couple dozen people congregating for dinner on the next street over (if it were possible to see it from the new build).

Terry in Silver Spring said...

"Gosh, that Solaire website somehow forgot to mention the part about overlooking the homeless shelter."


Their description should say that the building "has an eye toward urban living".

Terry in Silver Spring said...

"There's a true sense of community here, with easily accessed gathering areas that invite social interaction, from light conversation to deep contemplation. Make time to get together with Citron."

This is proof that I'm getting old. If I have a lovely apartment upstairs, I tend not to want to sit around the lobby and common areas.

Rebecca said...

Intimate gatherings? Perhaps the building's developers are referring to the fact that in wood-frame construction with cheap finishes (which I assume this mid-rise building will be) you can hear EVERYTHING your neighbors are doing, thereby creating intimate gatherings with no effort at all!

Thanks, but I think I'll stick with my 1960s high-rise.

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