Why is Silver Spring so far behind the cupcake curve? It's been nine long years since Carrie Bradshaw chowed on that fateful cupcake, yet Silver Spring has yet to sprout its first über-trendy $3 cupcake place.
Cupcakes, which were apparently invented sometime during the last decade, have spread across the metro area like a sugary plague. Capitalizing on a New York trend, places like Georgetown Cupcake, Red Velvet Cupcakery and Hello Cupcake have sprung up around the District in the past couple years. And it's not just DC proper, either - there are "cupcakeries"(real word?) in Virginia as well, and Bethesdans are getting their very own Georgetown Cupcake so they won't have to drive all the way down Wisconsin Avenue to queue up.
Now, I love me some cupcakes as much as the next red-blooded American and really have no problem paying a few bucks for a quality cupcake, but the concept of standing in line a half an hour or more to get one is a bit absurd. I do give maximum respect to proprietors of these places - they are milking this cupcake bubble to the fullest. Hell, I'm sure baking cupcakes is probably a lot more interesting than my job. Having a Land Rover for a cupcake company car is a bit over the top, though. You don't want to end up as the Evander Holyfield of cupcake bakers.
Anyway, I see
lemmings customers lined up down the block at Georgetown Cupcake at all hours of the day, so there is clearly substantial a demand for cupcakes in our area. I can't believe that this need doesn't extend across the District border to Silver Spring. Nevertheless, despite the frosting-laden treat's apparent astronomical popularity, to my knowledge no one yet is planning on opening up a cupcake joint in The Spring. Are we that poor and/or unhip? There must be enough pent-up cupcake demand in our little corner of MoCo to sustain a dedicated cupcake shop. We're supposedly getting a new donut shop, but I'd take a cupcakery over that. (A good gelateria or bagel place would trump either of these, but I'm not holding my breath.)
Yes, there is a Cakelove in DTSS, and they do indeed sell cupcakes, but you never see people lined up out in front of the store. Why the Cakelove cupcake fail? Here's a few theories:
- Cakelove sells non-cupcake food. Why would you want to be in a line for a bakery when someone might think you are buying something other than a cupcake?Come to think of it, we don't have a fake Pinkberry frogurt place yet, either. Plus we never got a Krispy Kreme when those were the unhealthy food du jour, either. (Look what happened to them, though.) Maybe we're just flyover country when it comes to dessert trends. Well, at least we all won't end up with Type 2 diabetes.
- Cakelove is soooo 2003. If it opened up now, it'd be hot.
- According to comments made on this blog and others, people don't exactly love Cakelove's cupcakes. (Their cupcakes only scored a 4.5 out of 10 in a Washington Post cupcake-off.)