"The Last Word"

There are few things I despise more than the descriptions written about so-called "luxury" condominiums. To make it worse, they generally haven't even started building them before you start hearing about your opportunity to enjoy "sophisticated urban living". According to the website of "The Ellsworth", to be built a block down from DTSS, it is pretty much the "last word" on anything.

The Ellsworth: The Last Word in Downtown Silver Spring living.

Does this mean they aren't building any more "luxury" condos?

Downtown Silver Spring: the last word in city energy.

(Gag.)

"An array of signature retailers": the last word in fashion.

OK, what "retailers" are they referring to? Perhaps Ann Taylor Loft is now considered the "last word" in fashion. Maybe they mean the Foot Locker in City Place. I hadn't realized that Silver Spring was a new fashion Mecca, challenging New York, Paris and Milan for fashion supremacy.

Silver Spring Metro station: the last word in convenient access to anywhere in metro DC.

The idea that the Metro can get you anywhere in metro DC is funny. Tried taking the Metro to Tyson's lately? It's definitely convenient to take the Metro 40 minutes to Bethesda vs. driving in 15. Also note that the picture used on the site is underground. I presume that is your destination, rather than the Silver Spring Metro station...

Whole Foods: The last word in gourmet tastes

OK, I like the free cheese samples at Whole Foods as much as the next guy, but this is certainly more hyperbole.

It's also interesting that all their shots of the DTSS area are virtually empty of people. What, they don't want to show all the rowdy teenagers that will be hanging out on your block every Friday and Saturday night?